We build food photography around composition, lighting, and brand-driven presentation. Clean, consistent visuals that highlight texture, color, and product identity without overcomplicating the frame. Every image is designed to work across social media, mobile ordering platforms, and print without losing its impact.

This work spans national and regional brands including Starbucks, Fazoli's, and Boar's Head, produced on the Texas Tech campus alongside some of the most recognized names in the culinary world. Featured work includes dishes by James Beard Award winning chef Iliana de la Vega, Texas Tech Executive Chef Dewey McMurrey, and Chef Antonio Peña, with live streamed culinary demonstrations featuring Martin Yan and Jet Tila.

Every image functions as a scalable marketing asset, not just a photograph. Simplicity, clarity, and repeatability are not limitations. They are the discipline.

Built to perform, not just to look good.

This work spans broadcast and digital advertising for regional clients, developed with a focus on strategic clarity, disciplined pacing, and strong visual execution. Every spot is designed to communicate quickly and hold up in real market conditions.

Several pieces in this collection have earned multiple ADDY Awards from the Lubbock American Advertising Federation and national recognition from the Service Industry Advertising Awards.

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The most effective brand content does not feel like advertising.

We build brand identity through documentary storytelling — real people, real environments, real experiences. This work spans nonprofit organizations, corporate brands, and university initiatives, from community-driven stories and fundraising campaigns to brand films and live event coverage.

The approach is consistent across every project. Tell stories that feel honest, structured, and human. Let the mission speak for itself. Whether capturing a nonprofit's work, a speaker's voice, or the energy of a live event, the goal is content that resonates beyond a single campaign and builds trust over time.

This work has been applied across partnerships with national brands, award-winning chefs, and mission-driven organizations, developed as a storytelling system that scales across platforms without losing clarity, consistency, or emotional impact.

What started as a two-person operation became one of the most recognized collegiate hospitality social media programs in the country.

Brought on in 2021 to build a long-term growth strategy from the ground up, I led the development of a program that scaled to an eight-person team structured across content creation, graphic design, loyalty and rewards, and promotions.

The results speak for themselves. The Instagram channel grew from 1,200 followers to over 10,700, a 650% increase, while average engagement per post climbed from 30 to 263 likes, representing nearly 780% growth. That growth was not accidental. It was built on consistent storytelling, platform-specific strategy, and disciplined execution.

The program also shifted the department away from high-cost traditional merchandise toward low-cost, high-retention alternatives like sticker campaigns, reducing spend while increasing brand visibility and longevity.

This work has been presented at four national conferences and has earned 30+ awards from Lubbock ADDY and national SIAA competitions. Brand partnerships included Martin Yan, Jet Tila, Hormel, Bush's Beans, and Tajin, with social-led campaigns strong enough to win national brand contests and deliver high-profile campus activations.

West Texas has a scale that demands a different perspective. As a FAA Part 107 certified drone pilot, we find it from above.

This work is built around composition, symmetry, and environmental storytelling. Elevated and unconventional viewpoints that turn familiar landscapes into intentional visual narratives. Every frame is structured with depth and spatial awareness, creating a strong sense of place that travels across platforms without losing its impact.

These visuals have supported brand campaigns and digital content for commercial clients and independent creative projects alike. The same discipline that makes a landscape photograph work, perspective, consistency, and clarity, is what makes a brand campaign work too.

We do not just document a place. We find its story.