What started as a two-person operation became one of the most recognized collegiate hospitality social media programs in the country. Brought on in 2021 to build a long-term growth strategy from the ground up, I led the development of a program that scaled to an eight-person team structured across content creation, graphic design, loyalty and rewards, and promotions. The results speak for themselves. The Instagram channel grew from 1,200 followers to over 10,700, a 650% increase, while average engagement per post climbed from 30 to 263 likes, representing nearly 780% growth. That growth was not accidental. It was built on consistent storytelling, platform-specific strategy, and disciplined execution. The program also shifted the department away from high-cost traditional merchandise toward low-cost, high-retention alternatives like sticker campaigns, reducing spend while increasing brand visibility and longevity. This work has been presented at four national conferences and has earned 30+ awards from Lubbock ADDY and national SIAA competitions. Brand partnerships included Martin Yan, Jet Tila, Hormel, Bush's Beans, and Tajin, with social-led campaigns strong enough to win national brand contests and deliver high-profile campus activations.